Another Dirty Little Secret About Location Based Mobile Advertising

Over a year ago I published an article here titled “The Dirty Little Secret About Location- Targeted Mobile Ads.”

Here’s another secret.

The ‘secret’ disclosed in the article — that much of the location data available from marketplace sources, like mobile SSPs and exchanges, was fabricated, is now widely accepted, having since been studied and written about by several analysts, reporters and others (even several newcomers trying to draft off this story, most recently, Study: Rampant Data Fraud Poses a Threat to the Mobile Advertising Industry.)

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